Managing Clients’ Expectations

Managing Clients’ Expectations

We all have those demanding clients, for whom nothing we do seems enough. We know there is nothing more we can do for her pet, but she seems quite unwilling to accept this. We think she is being unreasonable. “I’ve bent over backwards for this client, but all she does...
Turning your Clients into Evangelists

Turning your Clients into Evangelists

Word of mouth is probably the most effective way of growing your practice, yet many of us take this free advertising for granted. We think it is out of our control. We’re content to let word of mouth “just happen”. “I cannot force people to talk about my practice,” we...
Why I Hate Lecturing but Still do it

Why I Hate Lecturing but Still do it

I find being in the limelight really difficult. I recall as a child crying at my own birthday parties when all the other children sang happy birthday to me. To this day it’s the one thing about my birthday that I hate. So as you may imagine, standing up lecturing to a...