Turning your Clients into Evangelists

Turning your Clients into Evangelists

Word of mouth is probably the most effective way of growing your practice, yet many of us take this free advertising for granted. We think it is out of our control. We’re content to let word of mouth “just happen”. “I cannot force people to talk about my practice,” we...
Why I Hate Lecturing but Still do it

Why I Hate Lecturing but Still do it

I find being in the limelight really difficult. I recall as a child crying at my own birthday parties when all the other children sang happy birthday to me. To this day it’s the one thing about my birthday that I hate. So as you may imagine, standing up lecturing to a...
Being Evidence Based in our Practices

Being Evidence Based in our Practices

We’re all familiar with the phrase ‘evidence-based practice’. That is what we are supposed to be doing – practicing our veterinary rehab work in ways that are based on evidence of what works and what does not. But ours is a field that is still shiny new and growing,...